The greatest fraud perpetrated on mankind

People think they're cool when they walk around with shirts that scream "HOLLISTER" at you in giant letters across their chest and asses (or Abercrombie, or Aeropostale, etc.) What they don't realize is that they're actually paying to be a marketing tool. When did it come to the point that the only way to be cool is to have the right name plastered across your shirt? I mean, if you made the exact same shirt as one of those piece of shit, overpriced Hollister shirts and took away the giant advertisement, it would cease to be fashionable anymore. Why? Because we let other people dictate to us what is fashionable. 

I have to say, though, whoever first got the idea is a genius. Somebody, some day just said "fuck it" to their marketing team, and came up with the crazy idea that they were going to actually get people to pay them to walk around and advertise their clothes. How? Make shirts with giant slogans for your company on them and convince people that it's cool. I'm still trying to figure out how they got it to work, but they did. 

This just gives me more encouragement to start a cult. If millions of people can be duped into paying to be marketing drones, I can get at least a few hundred people to pay me thousands of dollars to ensure their continued existence after the world ends in 2012.